This blogpost explains how to use Embrosa. It will show you, in short clips, how to share a pic to Facebook or Instagram. Watching the videos, you will learn how to plan a post for Facebook or Instagram or even use our super-amazing-automagic-social-media-planning-tool.
In short: Dropbox Plus or Dropbox Professional are awesome when you collaborate with your marketing team members. Especially if you are working from home often or if your team is scattered across the globe or country. Everybody can access the right files and collaborate seamlessly.
Dropbox is fantastic FOR YOU! From YOUR perspective, as a brand manager, it works fine.
For your local resellers, the reality, however, is more unruly. Or better said: Dropbox is a nightmare for your local resellers
This post is for brand managers, marketing managers, and distributors. It explains when you should use Dropbox and when you are better off using Embrosa.
I hear you say: “My marketing team creates beautiful pictures, videos, and even includes captions for my local resellers, but they are not using my pre-made marketing kit or campaign at all. Why?!”
We understand your frustrations! 😖😩😫
You are not alone. Far from that. We have listed the top 6 problems every marketer or PR-agency encounters that is responsible for distributing (social media) marketing assets to local retailers around the country or globe. Don’t give up. We will give you some concrete tips to make your life a lot easier, more productive, and literally more engaging.
If you work in a marketing team, you often work with very large files. Think high-res pictures for packshots or campaign images. Storing the materials for your own marketing team is not really a challenge. You could use WeTransfer (Pro). But sharing these big files with local resellers or retailers can become cumbersome and problematic, especially for teams that need to move fast.
This post is for brand managers, marketing managers, and distributors. It explains when you should use WeTransfer and when you are better off using Embrosa.
You might use a brand portal. Probably, that portal has been designed from a supplier perspective. Your perspective. Regular brand portals optimize content management (or social media marketing asset management) for a marketing manager within 1 company or corporate. But the developers forget that retailers work with multiple brands, often 15 to 25 different ones. That’s why Embrosa designed a brand portal from the retailers’ perspective.
This post is for brand managers, marketing managers, and distributors. It explains how you can get started with Embrosa and upload your content to Embrosa.
On the 10th of July 2020, in the middle of the Corona pandemic, Embrosa gave an Instagram Live masterclass on the @amikapro account. Embrosian Lies talks you through the Embrosa App and explains how you can use the Embrosa app to find, download, and share amazing content on your Instagram and Facebook accounts. Especially if you are an amika hair salon, this is a must-see.
Watch the replay of the masterclass on IGTV on the @amikapro account. Or read the transcript of the masterclass.
Make no mistake, Instagram is NOT just for the young and restless! It’s an amazing platform to be on as an optometrist, ophthalmologist, or optician. To easily engage with your customers for sure, but for lots of businesses, having an active Instagram would be very (very) wise, moneywise!
Since we kinda pride ourselves with our role as your social media coach, we thought we’d help you get your Facebook-game ON! What can Facebook do for your business? Well, a lot, actually. This blog post should get you set up and get you ready to go on Facebook, in just 4 steps...
You’re in the optical business. You know your business, company, and profession, inside out. Not too long ago, that was your key to success. But now you need to know whether you should be on Facebook, OR on Instagram! Say what? How should YOU know? Let us talk you through why you should wanna-be active on at least one of these, but maybe even on both of these platforms…
At a time when consumers have more choice than ever before, brands are increasingly looking for ways to stand out in the crowd. Brand purpose is one of the ways that businesses are differentiating themselves from their competitors. But how?
Keeping that active online footprint can cost as much time as keeping your business booming. Yet, the business, you know. But how do you know what content you can use without getting into trouble, and which content you’re not supposed to share? Let us share some insights on how to NOT get into trouble.
Sometimes, it can be difficult for local business owners to see the value in driving follower growth and engagement on their channels. They might have lots of conflicting priorities or might not know where to start with good social media content and targeting. As a marketer working for a brand, you know what this is worth! We’ve outlined some easy ways that your local dealers can expand their networks to make it easier to reach the right audiences for their business, and thus your brand. Maybe, it's as easy as sharing this blog post with your dealers? Let's climb those stairs together!
It’s the million-dollar question: how do you make your content stand out when there’s so much content out there already? What will make your audience stop scrolling? Even more specifically, how can you make content that your local dealers can use and personalize to engage their target audience?
We share 5 ingredients to cook up a successful social media presence that will bring your business to life! Because let's face it, entrepreneurs, we can all use a little help in this ever-so-fast changing world...
We love a great GIF - they’re so totally underrated! What many marketers don’t know is that creating and integrating GIFS for your brand is simpler than you might expect - there are plenty of advantages to investing a little time into learning how.
How do we stay in-sync and make sure the asynchronous remote work style and communication do not consume our private lives? We share what works for us, but also what our challenges are. Maybe you can help us solve some of our challenges?
Last year was a year that Facebook would probably prefer to forget. Fake news, Cambridge Analytica, Mark Zuckerberg’s subsequent Senate and House of Representative's appearances, data privacy scandals…the list is long. But, did all of this mean the end for Facebook?
We thought we’d share some of our favorite tools that make creating content easier for you, so you can work smarter...not harder. But okay, let's - for the sake of this blog post - say you haven't started using Embrosa yet, we'll share our top ten favorites just in case.
How can you spin up an innovation flywheel if, among other things, stress is always pulling the brakes and bringing your change to a grinding halt? We found that using the Enneagram really works for Embrosa!
We’ve said it before and we’ll say it again: marketing insights – such as market research - are mega-important to ensure that you understand your audience and to make sure your campaigns and content are hitting the (right) mark, in the right place, bullseye?!
Today, we’re going to talk about data. No – wait, come back, we promise this isn’t going to be boring!!
Imagine the scene: you’re at a party and the conversation turns to work. As an entrepreneur, you’re extremely proud of your business and the hard work you put in to get your business to where it is now.
It’s absolutely the hardest thing I have done in my life. It might say more about my pretty sorrowless existence until now, but it’s certainly not easy either.
Customer journeys are completely different nowadays. Today, consumers have a million - and then some! - choices at the click of a button, and they expect to be able to find the exact product they’re searching for in a few easy scrolls.
Getting your tone of voice right can be the key difference that helps you to stand out from your competitors, especially in a crowded market. By being consistent and expressing your brand’s personality you can build up a trusted relationship with your customer. Learn how to find your tone of voice.
How can you make your products, materials and ingredients work for you in your social media content? Here are our 10 questions to ask yourself when it comes to creating content about each part of your product and its journey.
Shopping locally can significantly reduce environmental impact, all whilst supporting the local economy. Those aren’t the only benefits of staying local either, here are our top 8 reasons for why you should stay local when it comes to shopping.
If you’re using a mobile phone to capture photos for your business, there are a ton of different ways that you can use photos to keep customers coming. Take a look at our top 10 ways to take amazing photos with your phone.
It’s commonly known that a strong social media presence can be a make-or-break part of entrepreneurial ventures these days. However, even us savvy entrepreneurs aren’t born knowing the rules of Facebook for business!
