10 classes | 10 minutes per class | NOW $99 excl. VAT
Whether you run a salon, an optical store, a clothing store, or a local artisanal bakery, in this course you will learn what you can do to successfully use Instagram for your business.
Often we've heard our app-users say: "We want to, we just don't know how to get started!" Well, we love helping you. You don't need any prior knowledge of Instagram. We'll guide you through the very basics of Instagram.
High-energy, fun, bite-sized lessons make their way into your inbox every day. The English version will start ASAP, but we're first working on a FREE trial lesson so you can 'catch our drift'. And, registration is already open!
From Stories to IGTV, what does Instagram have to offer?
You've probably heard people talking about an Insta Bio, posting to Instagram, Stories, Reels, Instagram Live, IGTV, Instagram Checkout. In this class, you will learn exactly what functionalities Instagram offers, which ones are your best choices, and how to use them (like for example, how to create white spaces in between text when you. post!). Hands-on, this lesson will you get started right away!
Followers on Instagram? Who?
You might know the concept of friends from Facebook? In this lesson you will learn the difference between friends on Facebook, and followers on Instagram. We guide you through how you can follow people on Instagram and give background as to why people follow you. Plus we tell you what the benefits are of having followers and how to increase the number of followers on your Instagram account.
A 'grid'? What's that?
When you post to Instagram, a grid is built using your posts. It's like a photo. A work of art, or just your personal photo album. But who is actually viewing the grid that you're building? And having a personal one, ok. But how do you build a professional grid? How often do you have to post on your grid and what captions do you use when posting? In this third lesson, you will learn everything about the Insta grid and how to create a professional looking business grid that's in line with your purpose.
Tell stories with Stories and Reels
You can also post Stories and Reels on Instagram. The power of video is REAL. But what is the difference between a Story and Reel? And why would you post Stories or Reels if you already post on your grid? How can you respond to stories of others and how do people respond to your stories? And uhm, stickers? GIF? What? In this fourth lesson we give you some powerful pointers about videos, and what they can do for your business.
Engagement, what is it and what's in it for me?
Engagement is a marketing term that refers to interaction between you, your customers, and/or your products. The definition: "Social media engagement measures the public shares, likes and comments for an online business' social media efforts." In this fifth lesson, you will learn why engagement is important for your Instagram. We also share tips on how to get more engagement on your posts and stories, and tell you where to look for it.
#Hashtags
What are #hashtags? How do you use hashtags to see posts you like on Instagram? And more importantly, how can you use hashtags to get more people to see YOUR posts? What hashtags to use? And how many? Do you have to use English hashtags or can you use hashtags in other languages as well? We'll tell you all about #hashtags in this sixth lesson. From creating your own hashtag to how to avoid shadow banning.
Go Local with GeoTags
Instagram can be used almost anywhere in the world. Still, local posts are very important on Instagram. In fact, local is becoming THE future, yet again! So how can you indicate your location in a post or story on Instagram? And why would you do this, what added value does it have for your business, your shopping center, shopping street, city, or village? This seventh lesson is all about the power of local and how to use it on Instagram.
The power of personality on social
As a local entrepreneur, your personal touch and your personal network are the keys to your success. Your customers come to you, because of YOU. Or because of your specific service, quality, or products. How do you incorporate your (store's) personality into your Instagram profile? And how can you easily use posts from your brands, but still give them a personal twist? This eighth lesson is all about your identity and personality shining through on Instagram.
Instagram statistics
Posting to Instagram is fun and all, but which posts, stories or reels are doing better than others? Because with that insight, you could share successful posts more often, which would do great things for your engagement. That is why we teach you how to find and interpret the statistics of your Instagram account, and you will learn the difference between reach, views, likes and engagement. And of course, we tell you how to use this knowledge to your advantage.
Instagram Live en Reposting on IGTV
Instagram Live, Yee-haw! LIVE gives you the opportunity to be in direct contact with your followers. People can respond immediately so it's great for engagement. It can be quite scary, we can testify. So why would you do this? And how can you use Instagram LIVE for your business? If you've had the guts (and pleasure) to make an Insta LIVE, how do you save it to your Instagram page so that more people can watch the recording after it's all over? You will be ready to go LIVE after this 10th and final lesson of the Instagram for Beginners 10x10!
We are currently working on the English version of this motivating course, Instagram for Beginners. A free trial lesson will be available soon. Ask for it now!
Trial Lesson: Why would I use Instagram too?
There are so many social media channels. In addition to Instagram, you also have Facebook, TikTok, Twitter, Pinterest, Snapchat, LinkedIn, and more? How do these 'channels' differ from each other? And so why Instagram? Should you maybe quit Facebook altogether? We will explain it to you in this trial lesson.
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