This post is for brand managers, marketing managers, and distributors. It explains how you can get started with Embrosa and upload your content to Embrosa.
In this post you'll read about:
You might use a brand portal. Probably, that portal has been designed from a supplier perspective. Your perspective.
Regular brand portals optimize content management (or social media marketing asset management) for a marketing manager within 1 company or corporate. But the developers forget that retailers work with multiple brands, often 15 to 25 different ones. That’s why Embrosa designed a brand portal from the retailers’ perspective.
Embrosa is the #1 Brand-Retailer Social Media Platform. Embrosa delivers the marketing assets of your brand(s) into your local retailers’ hands using the smart social media app.
Retailers can accept invitations from multiple brands within the Embrosa App. Embrosa then combines the marketing assets of all accepted brands in one App, making life easier for a busy local retailer.
The most innovative part is how Embrosa activates local retailers: by making personalization and sharing of pre-made posts so effortless. With Embrosa, brands finally have a practical and authentic way to mass spread a brands’ story at a granular local level.
Brands upload content into Embrosa (on desktop). Retailers use the Embrosa social media marketing app (on their phones).
Simply put, all content that is uploaded by a brand can be accessed and shared by an authorized retailer using the app.
However, brands can meticulously determine who has access to the content, and who doesn’t. Brands have many smart settings at their disposal to manage the availability of the content in the app, making the content:
And the Embrosa platform allows for maximum flexibility because all smart settings can be combined.
Getting started with Embrosa basically requires 4 steps:
When you decide to start (a Free Trial), we set up the Embrosa portal for you, matching your brand specifications. What we need for the setup:
If you want to add multiple brands, you just send us the different brand logos and brand names. And if you like, you can also send us:
After receiving the brand information, we schedule a demo with you to explain the software to you, and we set up the supplier portal for you. This might take a few days.
During a 30 to 45 minute demo, we explain you:
Now you are all ready to get started. It’s time to upload content. Within the Embrosa portal, this is really just drag & drop.
We recommend you start with uploading 10 pictures or videos. You can upload .PNGs, JPEGs, .GIFs and .MP4 files. We do not recommend uploading .TIFFs or .PDFs, since they are not suited for sharing to Facebook or Instagram. If you need help uploading, we are here for you!
I hear you ask, how much content should I upload and how often should I add new content? Well, this varies per brand. Some brands add 3 new posts every week (they connect their Instagram page to Embrosa and ‘slurp’ everything that is posted into Embrosa automatically). Other brands upload content once or twice a year, when presenting a new collection.
Some upload 10 pictures per collection, other brands prepare extensive campaigns including product shots, campaign pictures, campaign videos, behind the scenes movies for Insta Stories. And some even provide the marketing assets in several sizes, all exactly matching the requirements per social media platform. But don’t scare away when seeing these numbers. Most brands are doing something that’s in between. They regularly upload a few new campaign posts every month.
Just approach it in a pragmatic way: if you want your retailer to share 1 post a week about your brand, you need - at least - 1 new post per week. If you want more diversity among what your resellers post, you can add more. You build up a library quickly, depending on the lifetime of your posts. And ‘older’ posts can still be shared in the future too. Of course, all within the limits of the availability dates that you set for the content.
Tip: We advise you to upload pictures or videos, and combine them with pre-witten captions and even some pre-though-off #hashtags. This way, you are really creating a pre-made social media post for your retailers. They can personalize the image and text, but often they don’t know how to get started. They will be so grateful if you prepare it for them! Mark our words!
After uploading the content, it’s time to invite your retailers to download the Embrosa App and start sharing your content.
You receive an exclusive Embrosa-invitation link, inviting retailers to your brand in the Embrosa App. Retailers that click the link (on their phones), immediately download the app and land on your brand page. They can start sharing your content right away. All they need to do is create a FREE Embrosa account.
If you want to, we can even pre-create accounts for your retailers. You then supply each and every retailer with their individual login credentials. This makes the onboarding process even easier.
May we give you two more tips? In our experience, you get the best results when:
We will supply you with a marketing package that you can use as a basis for communicating with your customer support team, sales agents as well as your retailers.
The marketing package includes:
And if you need anything else, we are happy to help you with anything else that you need for your promotion and communication. Just ask!
Every day, more and more retailers will come aboard and start using Embrosa. We track every view, share, and download in the app. So you can see the results. Which posts are shared most often? What regions or distributors are most active? Just look at the dashboard.
And hopefully, you see the shares on Facebook and Instagram too! Don’t forget to like their posts. Your retailers are really motivated by engagement and your approval!
Currently, the engagement data from your resellers to the end-consumer is not yet added to the dashboard, but these statistics will be added in the future. So bear with us.
As you can see, getting started is easy. But do keep in mind that you need some content to upload into Embrosa first (pics, videos and texts). And you need to put some effort into inviting your retailers to use Embrosa.
Our current clients can confirm it’s all worth it. But be aware that it does require some creation, communication, and promotion effort for your side to maximize your Embrosa results.
Try Embrosa yourself! There are two ways (we think you should try them both):
Shall we get started?
